Sausalitos - the restaurant chain operating throughout Germany impresses with Mexican specialities, a huge cocktail selection and a young, colourful image. In order to maintain and expand this status, the brand is currently making numerous adjustments. We support this process on a technical, graphic and creative level.
From website to social media and app to content generation and moving images. This is how we bring the "new" Sausalitos online.
The Sausalitos brand is a Germany-wide institution that has grown over the years. However, what was cool and hip a few years ago loses its appeal as soon as a new generation grows up.
This affects restaurant contents such as interior design and the food and beverage menu as much as the target group approach.
The Suasalitos brand is therefore constantly facing the following challenges
For Sausalitos in particular, where most users access the site via mobile devices, it is imperative to present the logo with a responsive logo ("responsive logo" refers to the adaptation of a logo to different screen sizes).
Option 1: ignore
Option 2: Ban smartphones
Option 3: Take advantage of the situation and create a special app.
With the Cocktail Creator app, you can freely configure your own desired cocktail directly in the app. This way, all ingredients can be mixed together as desired to create an individual cocktail and shared on social media channels. This completely new idea increases the reach and directly pays off for the Sausalitos brand.
As of August 2019, xxxx cocktails have already been designed in the app. Shake it Baby!
This mentality is reflected in the new video clips. From the potential applicant to the experimental bartender - the clips are tailored to a wide range of target groups and underline the casual/hip image of the franchise company.
We have provided you with further information, explanations and suitable examples on the following topics.
Contact us. We look forward to your enquiry, to joint projects and successes!