Social media ads are paid advertisements that are placed on social platforms. Relevant channels are primarily Facebook, Instagram, YouTube, Twitter and LinkedIn. Since organic reach alone is often not enough here, social media ads have become an indispensable part of the marketing mix.
Social media advertising helps businesses increase their reach on social networks.
In a social media ad campaign you can define your individual goals, use special graphics and media formats and address exactly the right target group with the help of specific targeting options. You thus avoid high scattering losses, as the ads only hit those people who might have a serious interest in your content.
Compared to classic advertising formats (TV, print, etc.), social media advertising is not only significantly cheaper, but the control of success is immediate. Individual advertisements can be checked almost in real time with regard to reach, clicks and quality and continuously optimised.
Thanks to the potentially low costs, you can try out different campaigns at low cost and optimise your advertising strategy on an ongoing basis.
Since virtually all social networks are now based on special algorithms, individual posts can get lost in the feed. Social ads are a great way to actually reach your target groups. 14% of users who saw a social ad actually purchased the product after seeing a social ad.
Over 3.8 billion people are on Facebook, Instagram, Twitter and Co. every day - including your potential customers! All you have to do is find them and target them. Social media ads help you reach your target group in the right place at the right time.
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