Autobus Oberbayern GmbH is the most important and largest service provider for transport logistics and passenger transport both in the city of Munich and in the surrounding areas of southern Germany and Austria close to the border. The Autobus Oberbayern group of companies and numerous subsidiaries have been in existence for several decades and can even be traced back to the 19th century. They transport a large number of people every day, both in the centre of Munich and in the surrounding areas near and far. Their services range from pure passenger transport to shuttle services of various sizes and tourist day trips.
Autobus Oberbayern appeals to many different target groups, both national and international. In order to do justice to these target groups, the communication offers must be comprehensible, intuitive and modern. All digital channels, above all the various websites, must be strongly focused on their respective target groups. A big challenge, which we have tackled with great ambition.
A solution for every requirement.
AOB faces the challenge of presenting the company's services in a modern way without losing sight of its history. We are faced with the task of creating the digital basis for this.
One main page, several sub-pages. One industry, numerous different target groups. One system, many commonalities.
The comprehensive relaunch or redesign of the AOB group of companies' websites must fulfil numerous tasks:
Skibus Munich is an exciting concept for an urban, young target group. In Bavaria, the concept would possibly be paraphrased like this: You get on the ski slope already in the city centre....
The special target group naturally requires a website that is completely tailored to them. An exciting design, an intuitive booking section as well as interfaces for important additional information such as weather forecast or snow forecast provide important added value.
We have further information, explanations and suitable examples for you on the following topics:
Contact us. We look forward to your enquiry, to joint projects and successes!