Vischer Law Firm

The Customer

VISCHER AG is one of the largest and most influential law firms and the largest notary's office in Switzerland. With more than 100 lawyers, tax advisors and notaries in Zurich, Basel and Geneva, the firm is dedicated to developing effective legal solutions for national but especially foreign clients. In particular, VISCHER AG covers business law, tax law and regulatory issues.

Requirement

In today's multi-channel business world, a coherent design concept ensures that the brand identity and messages are communicated consistently across different platforms and channels. This helps to reinforce the brand image and build trust with users. Today's users expect seamless interactions with a brand, whether they are interacting on the website, social media, an app, or brick-and-mortar retail. A consistent design concept and a modern corporate design creates recognizability, increases credibility and enables companies to address their target groups more effectively.

Improved corporate and brand communication through the new design concept were the main goals of the conceptual redesign. In this context, the requirements also included the further development of the corporate design in order to communicate the brand message effectively. In the long term, these new impulses should lead to a positive brand image as well as improved customer loyalty.

Implementation

The first step was to get a clear picture of the corporate identity, target group and market environment in order to define clear goals and requirements within the framework of the corporate design. This was followed by the design of all relevant visual elements such as the logo, layout system, color palette, typography and visual language. In this step, it is crucial to create a design that authentically represents the brand values and messages and can be implemented equally on online and offline media.

As part of the comprehensive refresh, the newly created design guidelines were written into Brand Guidelines to ensure the maintenance of a consistent brand identity and for internal teams and external partners, to maintain a recognizable brand image.

Once designed, the new design was applied across various communication channels and materials, including stationery, social media, web, print, ads and out-of-home. Throughout, the company worked closely with VISCHER to ensure that the new corporate design reflected the company's vision and values.

Finally, continuous maintenance and adaptation of the corporate design is required. In this way, there is a guarantee that it will remain relevant and up-to-date and meet changing market requirements.

Only this holistic approach ensures the creation of a coherent and effective corporate design that supports the company in the long term.

Conclusion

For VISCHER AG, it was time to update and redesign their corporate design to keep up with customer requirements and ensure a modern representation of their brand image. Valantic DXA rose to the challenge and, after close collaboration and intensive analysis of the company's identity and target group, managed to develop a complete redesign of the corporate design for the company.

The new corporate design meets all expectations in terms of modernity, aesthetics and uniform appearance and is uniformly and clearly recognizable in all media. Consistent application of these design elements across all corporate communication channels, whether on the website, promotional materials, social media or physical products, makes the brand memorable and credible. The revamped design gives VISCHER new impetus in terms of brand communication and strengthens its image for years to come.