Carado

THE CUSTOMER

Carado GmbH is part of the largest caravan and motorhome manufacturer in Europe, the Erwin Hymer Group. It occupies the status of family-friendly, uncomplicated and inexpensive motorhomes and camper vans in the EHG family.

REQUIREMENT

The company needed a high-performance, modern and appealing website that would make the Carado dealer search process quick and clear and provide a configurator with a model filter. In addition, a separate login area for customers was to be integrated.

SOLUTION

By using the CMS Pimcore, which was also used for all other solutions for the Erwin Hymer Group, it was possible to design a modern website that meets all customer requirements.

The website convinces with high performance and fast loading speed. It offers an extensive dealer search including a clear map display. In a configurator, interested parties can individually put together their own motorhome or camper van.

At the heart of the website is the password-protected "My Carado" area, where customers benefit from numerous advantages. Based on an initial questionnaire, customers are shown here the products and desired models that suit their needs. Furthermore, the login area has a dealer and model note function. In addition, customers can order an individual welcome package here. The login area ensures high brand loyalty and a loyal Carado community.

CONCLUSION

Carado now has a highly modern, user-friendly website that convinces with clarity and numerous filters. Through the "My Carado" area, a personalised area for individual customer wishes has been provided. Additional filter options strengthen the usability for customers and partners.