Erwin Hymer Group

THE CUSTOMER

With its 24 brands, including top brands such as Hymer and Dethleffs, the Erwin Hymer Group offers a wide range of diverse products and services for unforgettable leisure and mobility experiences. Whether it's planning a trip, providing the vehicles or uncomplicated customer service - as the market leader, EHG fulfils all wishes in the field of caravanning.

REQUIREMENT

On the one hand, the client needed a website relaunch towards a modern, fast and informative website with numerous special features such as a special solution for the company history or a large career portal.

In addition, the client wanted a central CMS that would be provided with PIM.

In a later step, the complete product information of individual vehicles of the different brands should be maintained and managed via this. Likewise, an integrated Web2Print function should simplify the use of price lists, data sheets or catalogues.

As a starting point for further projects, all functions should also be available for future websites.

The CMS should be made available centrally and across brands to enable the use of the same bricks in the backend on several different websites.

By means of an affiliated Web2Print function, various outputs, such as a technical data sheet or a price list, can be made available.  
With different output per  WEBSITE in the frontend. In addition, the different websites should be individually designed by the brands and easy to maintain by the editor. Changes to functions in the backend should therefore be programmed centrally and also be available to the connected brand sites.

IMPLEMENTATION

Pimcore was used as the central CMS and PIM, as it is perfectly suited as a whitelabel solution for all other projects in the EHG universe.

The relaunch of the Erwin Hymer Group resulted in a modern, appealing and extensive website with numerous features, which in their complexity can also be easily used for other brands of the company.

The company's history was vividly and emotionally presented in a timeline from its beginnings to its current status. Numerous historical photos show the impressive development into a global company. The size of the group is further illustrated by the use of a map on which all locations and brands are represented.

The extensive career section filters job advertisements by location, brand, department and entry level and allows a purely digital application.

A product information system in the backend presents all product information of all brands centrally, which means that these can not only be easily integrated into all sub-pages, but are also fed into product catalogues and data sheets. These can be easily printed out thanks to a Web2Print function.

Numerous content pages such as the presentation of the individual brands or the extensive news and press overview round off the information offered. Thanks to individually assigned access authorisations, all accredited company employees can access the content of the website.

CONCLUSION

The website relaunch has several advantages for the Erwin Hymer Group. On the one hand, the company receives a modern, powerful and comprehensive website with numerous features. On the other hand, many elements such as individual white-label bricks or the central PIM can be used to develop further brand pages without much new effort.

The complete brand universe of the Erwin Hymer Group thus receives a powerful and uniform system that can be managed centrally. This means that not only the Erwin Hymer Group website, but all updated websites are at the same high-quality level.