Marketing in the social networks is a very important element in the marketing mix of companies. Nowhere else can companies and target groups communicate with each other so directly and with a back channel. Social media channels play an important role in branding, customer loyalty, support, and advertising and product sales. Your most important customers are certainly present on social networks - it's time that you as a company also take this step.
Social media marketing is a subcategory of online marketing where interaction with the target audience takes place via company profiles or brand pages on external platforms, the social networks.
The goal of social media marketing is to generate attention, interest and interaction for one's own products, services or corporate image through the appropriate content. For this purpose, a wide variety of social platforms with the most diverse objectives, dynamics and customs are available.
The most important channels for the German and European market are:
In addition, two pure messenger services, WhatsApp and Meta Messenger, can be counted as social media. Influencer marketing is a subarea of social media marketing in which the company's own content is not placed on its own channels, but on channels of important personalities with high follower numbers, similar to sponsoring.
Unsere Expert:innen beraten Sie bei allen Fragen rund um Social Media Marketing, identifizieren die perfekten Kanäle und unterstützen Sie bei der Auswahl passender Influencer und Multiplikatoren.
Social media marketing offers numerous advantages for one's own company. Although it is time-consuming and companies expose themselves to possible criticism up to a certain point - they can also continue to use this for their goals through open communication.
Almost every German uses social networks, and the young, advertising-relevant group is even represented at almost 100%. There is no better platform for companies to reach their own target group and potential customers. Through appropriate content marketing, companies achieve that their target group interacts with the message, through comments, likes, shares and reposts. Each of these interactions also increases the visibility of the post, making even more users aware of it. This is known as the snowball effect that successful social media marketing can achieve. Viral marketing aims to achieve precisely this effect.
In addition, social media activities can lead users from the social platforms directly to the website, which also has SEO effects at the same time.
Social media platforms are perfect communication channels for addressing the appropriate target group - active users who follow a page automatically belong to the relevant target group. Not only can you generate more leads and improve the conversion rate, but you can also learn more about your most important followers via social media monitoring. These insights can in turn be incorporated into general corporate communications.
In addition to branding effects, you can also use targeting in social media for e-commerce. In many channels, products can be placed or a link to online stores can be designed. Within a Facebook page, Instagram profile or pin on Pinterest, items can be posted and even sold. Users can click on shared products to get more information like price, size, processing, etc. With the posts, both interactions can be made, which in turn increases visibility and Subsequently, visitors and visitors have the opportunity to buy the product and pay through the platform.
Targeted paid advertising, such as Facebook Ads, can be used to further individualize the approach and increase visibility.
Permanent contact with followers should result in a lasting relationship with customers. This pays off for your brand, promotes trust, strengthens the service character and reinforces customer loyalty. However, if you connect with users, you must also be prepared for negative feedback. The anonymity of social media tools in particular encourages negative behavior. This can be ignored to a certain extent, but justified criticism should be dealt with aggressively and resolved. In this way, negative feedback can be used for positive PR. However, a prerequisite for this is a suitable social media strategy that prepares employees for these cases.
As a social media marketing agency, we support you in all facets of social media marketing. Together with you, we design the appropriate social media marketing strategy, optimize your content, take care of marketing and community management in the social media and are generally available with know-how.
Due to the increasing number of users, social media have become firmly established in the marketing mix of almost all companies in recent years and have become a significant marketing tool. Don't miss out on the opportunities of social media.