DAM / MAM

Digitalisation is a process that poses great challenges for many companies. Yet despite all the hurdles, the advantages clearly outweigh the disadvantages. In the area of central and uniform data storage, DAM (Digital Asset Management) and MAM (Media Asset Management) are indispensable systems. 

Company data, product images, marketing materials and logos often exist in companies in an unordered manner or in multiple versions. Moreover, only employees from the respective departments have direct access to them. Due to decentralised storage, the potential for chaos is given.  

Digital asset management and media asset management provide a remedy for this. 
The two systems convince with clear advantages.  

• Content can be stored and managed centrally 
• Importing and exporting files is simple 
• Content can be found quickly 
• Content can be easily shared with colleagues or clients 
• Collaboration with colleagues or clients in other locations can be greatly simplified. 
• Content can be reused in the long term 
• Media content can be tagged with meta-data 

DIFFERENCES DAM AND MAM

The boundaries between DAM and MAM are very fluid. Both systems basically do the same thing. 

Digital asset management is intended for the central administration and storage of brand content. It provides a central location for logos, product photos, marketing content and more, including the associated information.  

Media asset management, in turn, is the central storage location for image, video or other media workflows. The data stored here is still part of the work process. The data can still be edited here in various editor programmes. This ensures that file formats are consistent and that all current versions of the media are clearly available. 

Both DAM and MAM are central systems in a digitised company. They provide a simplified workflow and ensure that all data is stored centrally and can be accessed by any responsible employee at any time. Companies benefit from a better structure and less resource expenditure.