Google AMP

Google AMP loads mobile websites extremely fast. The high loading speed ensures better usability, an improved ranking factor and higher visitor numbers.

With this, Google AMP definitely offers interesting topics for publishers, e-commerce companies, storytellers, bloggers, advertisers or email senders. Google AMP (Accelerated Mobile Pages) or AMP Project is a derivative of HTML, developed for mobile websites. Essentially, Google AMP speeds up the loading times of web pages by enabling AMP caching. This allows AMP content (e.g.: texts or images) to be pre-loaded in the background of a search results page. The central idea behind Google AMP is to provide users with an improved experience on the web through faster loading speed.


The biggest advantage of Accelerated Mobile Pages is clearly the high loading speed. Websites can thus be loaded within one second even with a weak broadband connection (2G or 3G). In comparison, classic pages need between one and twelve seconds. In view of the average bounce rate of 53% in 3 seconds, high loading speed is one of the most elementary SEO criteria that must be taken into account. Reduced loading speed therefore also improves the user experience (lower bounce rate). Since not only the loading time but also user signals are a ranking factor, companies can improve 2 SEO criteria at once with Google AMP. Provided the user experience is not affected, various advertising formats can even be placed in AMP.  

AMP is therefore a sensible alternative for content creators to play out content quickly and easily and thus generate traffic. Classic areas of application are news texts or blogs. However, online shops can also use this technology by providing AMP articles with references to products in the shop.  

Due to the fast loading times, more content can be provided and received in less time. Companies should take advantage of this fact. 

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