Animation (from Latin "animare", "to bring to life"; "animus", "spirit, soul") is a technique in which a moving image is created for the viewer by creating and displaying individual images. The frames can be drawn, computer calculated or photographic.
The phases of animation design consist of sketching, drawing, designing the layout and preparing photographic sequences.
Motion design is a creative discipline that combines audiovisual design with modern technologies. The combination of image, film, typography and audio makes the design of moving images particularly atmospheric.
Especially the fields of advertising and film benefit from the possibilities that animation design and motion design offer today. Animation design is also playing an increasingly important role in social media - there are more and more tutorial and explainer videos, spots and intro animations that convince with animated images and sounds.
Motion design has therefore also become an important tool in digital marketing that helps companies stand out from the crowd. Logo animations, animated company presentations or product trailers, for example, are ways to enhance your website visually enormously.
Exciting animations attract attention and increase the time the user spends on the website. In addition, information can be perceived more easily through the use of audiovisual content. Addressing the viewer on an emotional level has the effect that bonds to products or services can be built up more easily.
Motion design in particular will be of great importance in the future. This is because moving content offers a versatile way of conveying information. Motion design has great potential, especially in public spaces or in the operation of user interfaces.
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