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Digitalisation for Companies

Digital change exists and is happening right now. Tasks, procedures, processes, entire work areas are affected. Digitalisation changes our understanding of information, communication, consumption and behaviour - it changes our lives.

What is the Digitalisation?

Basically, digitalisation refers to the conversion from analogue to digital formats.

Letters become emails, conversations become chats, lists become notes, analogue photos become images on a memory card. Things become entities or database entries with links to each other. This is pleasant, but no longer groundbreaking. The real achievement of the digital change is the transfer of all analog processes into the digital format. In this way, processes can be automated on the one hand, and on the other hand they can be made more comprehensible for people. This is done roughly by means of a graphical representation. The networking of all measures and processes with each other ensures that all communication barriers are broken down and revolutionises the way people live together and interact with things equally.

Digitisation not only affects interpersonal communication, but also transfers to communication between people and devices or even between machines among themselves. This is called the Internet of Things (IoT). The resulting possibilities cannot yet be estimated in their entirety, but some concrete application examples already exist.

In addition to the concrete effects for private individuals, digitalisation has a lasting impact on every company and the entire working world in a variety of ways.

Digitalisation for Companies

Before discussing the positive effects of digitalisation in the economy, public discourse always focuses on the possible negative consequences. Contrary to the general belief that digitisation is creating jobs, numerous studies show that digital change is actually creating jobs. Companies just need to reorient themselves in this respect, as monotonous activities such as archiving etc. are no longer necessary and resources are freed up for more creative, more demanding activities.

As a first step, companies must provide a modern infrastructure. This includes, for example, that inventory lists, offers or templates are no longer filed, but digitally stored and processed. General corporate communication can also be handled using internal chat programs. Applications are no longer processed via printed application documents, but on the basis of digital documents or even a job portal.

Communication, work processes and regular procedures are also handled digitally. The area of external presentation is also shifting to our own or external digital platforms such as blogs, news areas or social media.

All internal and external processes generate a veritable flood of digital data. This big data can be digitally analysed and individually evaluated on the basis of defined parameters, which in turn allows conclusions to be drawn for all departments.

These findings are of great importance not only for global players, but can also support companies in medium-sized businesses, trades or even in agriculture in particular. Even the smallest companies can optimize their processes very much with relatively little effort. Thus, digitalization sometimes contributes to securing the company's existence!

Digitalisation in your daily work

Of course, digitalisation does not only affect companies, but above all the employees themselves. Thanks to digital change, individual processes are much more closely networked and can be made available at any time via central platforms and mobile devices. Since every employee can now theoretically access all information, the effectiveness and the sense of community increases. Thanks to flexible forms of work such as home office or services such as MDM and MAM, employees no longer have to work in the office, but can access all information from home or on the road. This also greatly reduces the workload of field staff.

In the future, catalogues and brochures will no longer have to be dragged to the customer, as this information is available digitally. Using augmented reality, field staff can even show a potential customer future facilities live on the display.

Crowdworking enables teams from completely different regions to participate and contribute to the same process. Decentralization and "de-centralization" ensures greater effectiveness and flexibility. Those who still enjoy sitting in the same office with their colleagues can of course continue to do so. In the end, however, both employers and employees benefit from the broken structures.

Digitalisation strategy

Under no circumstances should such a major break in corporate culture be arbitrary. On the contrary, digital change must be thoroughly prepared and focused on the most important corporate processes.

In order to complete the process as effectively as possible and to make positive effects immediately noticeable, it is helpful to address a few important factors. The company-specific digitalisation strategy should consider the following areas:

Note analysis results

Before a decision is made regarding increased digitization and a reorganization of the company structure, but also during the entire process, it is imperative that all data is collected and continuously analyzed. This is the only way to ensure that the process runs correctly and errors are avoided.

Create added value

Additional digitisation is pointless if it does not create added value for the company, employees and customers. In their strategic orientation, companies must consider how all areas can benefit from it. Only then can appropriate measures be taken to satisfy all partners involved.

Drive innovation

This is accompanied by the exact consideration of how individual processes and areas can be improved or redesigned by the increasing DIGITALISATION. Creative, innovative solutions create added value and save resources.

Adapting corporate strategy

The digitization strategy inevitably has a major impact on the overall corporate strategy. Increasing digitization affects too many areas and is too important to not affect the entire business strategy. It is important to pay attention to this point and be aware of it in advance.

All or nothing

Digital change affects every single employee and every process in the company. It gives a positive result to the analysis carried out beforehand and if the change is stimulated, there is almost no turning back. In this phase, companies must no longer hesitate, but must complete the entire process. Only then can positive effects be achieved.

Digitalisation 4.0

In the course of digitisation, the keyword "Industry 4.0" or "Digitisation 4.0" is often used. The unspeakable versioning simply means that we are crossing the threshold of a new revolution. After water and steam power (first industrial revolution), assembly line production (second industrial revolution), first use of electronics and IT (third revolution), we are now experiencing the digitalization and networking of processes, services and production.

Machines communicate with each other, are capable of learning, draw conclusions from data volumes and work, controlled by humans, partially autonomously. Time will show to what extent this controversial term will become established. Digitalisation 4.0, however, will at least draw attention to the earth-shattering possibilities that are currently developing before our eyes.

Opportunities and risks of digitalisation

Digitalisation is the equivalent to an extreme intervention in our working world as well as our private lives. Although communication possibilities have always improved, the current development in terms of relevance and speed cannot be compared to anything else. This is why both positive and negative factors are at play here as well.

Opportunities of digitalisation

The advantages of digitalisation such as complete networking, Machine Learning and process optimisation have already been discussed in the course of the text. Basically, digitisation helps to optimise regular processes or to take them over completely. The resulting free time can be invested in other activities, thus increasing the overall effectiveness and quality of life. Used correctly, digital change supports private individuals and companies alike.

Risks of the Digitalisation

The much feared loss of jobs cannot be accepted as a risk, on the contrary. Digitisation only increases the demand for labour, only the areas change.

However, the high level of technical development can lead to many people feeling overwhelmed or deterred. Especially in an aging society, which is sometimes not very technologically inclined, the potential tends to be met with a lack of understanding. The area-wide network coverage can also be unsettling.

The fact that digital change will lead to permanent availability, and in some cases already is, is not a lie. This increases the pressure to communicate and perform, as people are constantly forced to communicate even faster and better. The number of "digital detox" offers, i.e. seminars and holidays without digital availability, is already rising rapidly. The higher the degree of digitalisation, the greater the risk of being overwhelmed. In addition to digital growth, it is therefore imperative that awareness and opportunities for retreat grow just as strongly.


Digital change can no longer be stopped, but is developing at a rapid pace. Especially from a company's point of view, it is inevitably necessary to deal with opportunities and risks and to examine how one's own company can be digitized. A strong partner shows companies which possibilities exist and can even implement them directly.

DGTLS is a certified consulting agency for digital change in Germany and Spain!

We support all the companies with the program Go-Digital. Contact us now.

You are interested in an effective organization of your digital content?

Our specialists will be happy to advise you.



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