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Digital Asset Management

Digitalisation is causing an increasing flood of data. Thanks to digital asset management, companies can structure their digital content more easily.

Digital Asset Management, in short DAM, describes the storage, organisation and administration of digital contents. This content can consist of images, videos, download PDFs or any other data. Centralised storage allows several users to access and edit the same data master. This simplifies the organisation and ensures the greatest possible topicality.


The DAM controls the archiving, processing and provision within these systems by multiple users. In times of digitisation, where several people from different terminals and at different locations work on the same projects, the DAM is of great relevance.

Which files benefit from a DAM?

Digital Asset Management takes care of all files within a CMS that are necessary for regular performance or add value for visitors. Typically, this includes images that are relevant to the design of the site. This also includes videos that are not integrated via external platforms such as YouTube. Downloadable files such as product PDFs or catalogues must be centrally editable and easy to find. These files are also managed. Because of this diversity, a DAM is much more than just an image database.

How does the DAM work?

Thanks to digitisation, files no longer need to be stored in several places, but can ideally be processed centrally. This increases flexibility and reduces the amount of data. Both internal and external employees have constant access to the same data, as they are all stored in a central digital location.

A DAM now ensures that all files are made available very quickly and easily. Easier searching, finding and editing saves time, increases efficiency and productivity.

A DAM system can perform the following tasks:

  • Import and/Export of files
  • Automatic conversion of files into formats suitable for the web
  • Archiving of files in self-selectable folders for clearer structures
  • Search function using several parameters such as names, file types or meta-information
  • Interface for image or video editing programs, so that data can be downloaded, edited and re-imported very easily

In the latest generations, such as PIMCORE 6, a combination with machine learning is also used. This allows images, for example, to be postponed automatically without the need for additional resources.


DAM systems are especially essential for companies where several employees access the same files. Properly integrated, they make work easier, save time and increase productivity. In an excellent PIM system or digital platform, DAM systems are therefore pre-installed for good reason.

In order to be able to use a DAM to its full potential, it is advisable to use the system as part of a Digital Experience Platform. In this way, images can be played out via several devices in a way that is appropriate for the target group. In the DAM the image data are linked with personas, the DXP determines the corresponding persona of the customer and provides the appropriate content.

Do you need help with data management? Are you facing a website relaunch? Talk to us. We will be happy to advise you.

Stefan Maier

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